Heat not burn tobacco promotion on instagram. (April 2019)

• Record Type: Journal Article
• Authors: Kreitzberg, Daniel S.; Murthy, Dhiraj; Loukas, Alexandra; Pasch, Keryn E.
• Is Part Of: Addictive behaviors. Volume 91(2019)
• Page Start: 112
• Page End: 118
• Publication Date: 2019-04
• Subjects: Substance abuse -- Periodicals; Alcoholism -- Periodicals; Drug addiction -- Periodicals; Nicotine addiction -- Periodicals; Smoking -- Periodicals; Gambling -- Psychological aspects -- Periodicals; Electronic journals; 362.29
• DOI: 10.1016/j.addbeh.2018.09.003
• Languages: English
• ISSNs: 0306-4603

Abstract

Highlights: Heat not burn tobacco products are widely promoted on Instagram. Posts associated HNB devices with a healthy lifestyle Posts compared HNB devices with cigarettes and suggested use for smoking cessation. Posts associated HNB products with '#luxury', '#fashion', and '#superiority'. HNB textual themes included "Appearance", "Brand Names", and "Marketing".