Cite
HARVARD Citation
Saath, M. et al. (2018). Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships. Journal of relationship marketing. 17 (4), pp. 292-310. [Online].
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Saath, M. et al. (2018). Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships. Journal of relationship marketing. 17 (4), pp. 292-310. [Online].