Cite
HARVARD Citation
Chae, B. et al. (2017). "Our" brand's failure leads to "their" product derogation. Journal of consumer psychology. 27 (4), pp. 466-472. [Online].
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Chae, B. et al. (2017). "Our" brand's failure leads to "their" product derogation. Journal of consumer psychology. 27 (4), pp. 466-472. [Online].