A critical review analysis about the movie Ratatouille and its impact on culinary tourism. (2018)

• Record Type: Journal Article
• Authors: Sudhagar, D.P.
• Is Part Of: International journal of qualitative research in services. Volume 3:Number 1(2017)
• Page Start: 70
• Page End: 76
• Publication Date: 2018
• Subjects: culinary tourism -- movie marketing -- destination -- food -- consumer -- review -- leisure -- tourism marketing; Service industries -- Research -- Periodicals; Qualitative research -- Periodicals; 338.4700072
• Languages: English
• ISSNs: 2051-0500

Abstract

The aim of the present exploratory research is to critically analyse the reviews provided by the viewers about the movie Ratatouille and its impact on culinary tourism. The movie Ratatouille was an US computer-animated comedy film. The film created several feelings on the minds of the viewers. The feelings such as the desire to try the famous preparation 'Ratatouille' and an inspiration to cook. Theory of planned behaviour (TPB) was developed by Icek Ajzen (1988, 1991). The theory predicts the intention/behaviour of the people. Based on TPB framework, convenience sampling was adopted to collect reviews about the movie Ratatouille . The collected reviews were systematically coded. The findings of the study indicate that the movie Ratatouille predominately created positive impression in the viewer's minds.