An ontology-based coordination and integration of multi-channel online communication. (2017)

• Record Type: Journal Article
• Authors: Akbar, Zaenal; Fensel, Anna; Fensel, Dieter
• Is Part Of: International journal of metadata, semantics and ontologies. Volume 12:Number 4(2017)
• Page Start: 219
• Page End: 231
• Publication Date: 2017
• Subjects: online communication -- multi-channel -- coordinated publication -- integrated user engagement; Metadata -- Periodicals; Semantic Web -- Periodicals; Ontologies (Information retrieval) -- Periodicals; Data structures (Computer science) -- Periodicals; Information theory -- Periodicals; 005.74
• Languages: English
• ISSNs: 1744-2621

Abstract

While multiple online communication channels have been available on the internet, coordination and integration of those channels have been challenging owing to the inter-operability limitation. Every channel has unique characteristics, and there is no standard format to interchange knowledge among them. In this paper, we propose an ontology-based model to represent communication activities on multiple channels uniformly, in a way that content publication to multiple channels can be coordinated and the received engagements from multiple channels can be integrated. We show how to apply the model to analyse multi-channel publications on popular social media channels from the tourism industry.