Antecedents of cost innovation: the combined impact of strategy and organisational culture. (2018)

• Record Type: Journal Article
• Authors: Silva, Itiel Moraes; Borini, Felipe Mendes; Reis, Germano Glufke; Fleury, Maria Tereza Leme; Santos, Leandro Lima Dos
• Is Part Of: International journal of innovation and learning. Volume 24:Number 3(2018)
• Page Start: 327
• Page End: 344
• Publication Date: 2018
• Subjects: cost innovation -- organisational strategy -- organisational culture -- internationalisation -- Brazilian multinationals; Knowledge management -- Periodicals; Learning -- Periodicals; Diffusion of innovations -- Periodicals; 006.33
• Languages: English
• ISSNs: 1471-8197

Abstract

The main goal of this paper is to verify the combined impact of organisational culture and organisational strategy on cost innovation development in Brazilian multinational enterprises. The research has quantitative approach performing a survey questionnaire to Brazilian multinationals. From a universe of 253 multinational enterprises a response was obtained from 60 of them. The multiple regression technique was used considering cost innovation as dependent variable, measured through a construct based in three dimensions, which verifies the enterprise's effort to get cost innovation. In regards the independent variables, the approach was cultural profile and generic internationalisation strategies of emerging enterprises. The results showed that the competition for cost innovation depends on the alignment between cultural profile and strategy.