Analysis of success factors for a new product development initiative in Indian automotive industry: an ISM approach. (2017)

• Record Type: Journal Article
• Authors: Chauhan, Avanish Singh; Badhotiya, Gaurav Kumar; Soni, Gunjan; Rathore, Ajay Pal Singh
• Is Part Of: International journal of advanced operations management. Volume 9:Number 4(2017)
• Page Start: 246
• Page End: 263
• Publication Date: 2017
• Subjects: new product development -- NPD -- success factors -- interpretive structural modelling -- ISM -- MICMAC analysis -- Indian automotive industry; Business logistics -- Periodicals; Industrial management -- Periodicals; 658.5005
• Languages: English
• ISSNs: 1758-938X

Abstract

This paper aims at analysing various factors driving towards success of new product development (NPD) initiatives in Indian automotive industry. The present research has been carried out in three phases: identification of factors from the literature, survey of Indian automotive industries, and qualitative analysis using interpretive structural modelling (ISM) for studying the interaction among the factors. The knowledge of dominating success factors, and the adoption of such an ISM-based model of success factors for NPD would assist decision makers and practitioners of new product development in focusing their resources on these major factors while undertaking new product ventures at their organisation. The study is carried out for identifying and analysing the critical success factors for NPD in Indian automotive sector.