Storytelling as a managerial tool in tourism destinations: actors, processes and relations. (2016)

• Record Type: Journal Article
• Authors: Gravili, Silvia; Rosato, Pierfelice
• Is Part Of: International journal of markets and business systems. Volume 2:Number 4(2016)
• Page Start: 276
• Page End: 290
• Publication Date: 2016
• Subjects: destination management -- tourism destinations -- storytelling -- value co-creation -- collaborative practices -- destination management organisation -- DMO; Business -- Periodicals; Markets -- Periodicals; System theory -- Periodicals; Organizational behavior -- Periodicals; Industrial management -- Periodicals; 658.4032
• Languages: English
• ISSNs: 2056-4112

Abstract

The rise of new business models has required tourism destinations to adopt appropriate tools for the construction and promotion of their identity based on sociality, emotions, interaction and connectivity. The objective of this paper is to analyse actors, actions, processes and relations that relate to the development of storytelling practices in the management of tourism destinations, analysing critical aspects linked to the generation of content and the narration of territories. The study was conducted following the qualitative methodology of multiple case studies.