Twitter tweets and twaddle: twittering at AHPA's National Health Promotion Conference. (9th September 2014)
- Record Type:
- Journal Article
- Title:
- Twitter tweets and twaddle: twittering at AHPA's National Health Promotion Conference. (9th September 2014)
- Main Title:
- Twitter tweets and twaddle: twittering at AHPA's National Health Promotion Conference
- Authors:
- Anderson, George
Gleeson, Suzanne
Rissel, Chris
Wen, Li Ming
Bedford, Karen - Abstract:
- Abstract : Issue addressed: This paper explored the first‐time use of Twitter by the Australian Health Promotion Association (AHPA) at its 2013 National Health Promotion Conference. Methods: The @AHPA_AU Twitter account and #AHPA2013 hashtag were established and included in the conference program. Attendees were encouraged throughout the conference to use it. A total of 748 tweets were captured under the hashtag #AHPA2013 in chronological order from 16–19 June 2013. Tweets with photos and more than one hashtag were recorded. A thematic analysis of tweets was conducted. Results: Thirteen broad themes were identified, with each of the 748 tweets allocated to one of the themes. Tweets about keynote sessions made up 38% of all tweets, followed by 14% for concurrent sessions. A photo was included in 11% of tweets, and 25% were sent to more than one hashtag. There were 96 tweeters; 75% of them posted five or less tweets and ~9%, including a professional blogger, posted greater than 20 tweets. At the Aboriginal and Torres Strait Islander pre‐conference workshop there was a relatively high level of Twitter engagement. Conclusion: Twitter could potentially be useful for promoting conference content and activities, but what it adds in value to a health promotion conference cannot be determined by this study. So what?: This paper highlights the engagement of tweeters with conference content and activities and suggests that tweeting benefited from the engagement of a professional healthAbstract : Issue addressed: This paper explored the first‐time use of Twitter by the Australian Health Promotion Association (AHPA) at its 2013 National Health Promotion Conference. Methods: The @AHPA_AU Twitter account and #AHPA2013 hashtag were established and included in the conference program. Attendees were encouraged throughout the conference to use it. A total of 748 tweets were captured under the hashtag #AHPA2013 in chronological order from 16–19 June 2013. Tweets with photos and more than one hashtag were recorded. A thematic analysis of tweets was conducted. Results: Thirteen broad themes were identified, with each of the 748 tweets allocated to one of the themes. Tweets about keynote sessions made up 38% of all tweets, followed by 14% for concurrent sessions. A photo was included in 11% of tweets, and 25% were sent to more than one hashtag. There were 96 tweeters; 75% of them posted five or less tweets and ~9%, including a professional blogger, posted greater than 20 tweets. At the Aboriginal and Torres Strait Islander pre‐conference workshop there was a relatively high level of Twitter engagement. Conclusion: Twitter could potentially be useful for promoting conference content and activities, but what it adds in value to a health promotion conference cannot be determined by this study. So what?: This paper highlights the engagement of tweeters with conference content and activities and suggests that tweeting benefited from the engagement of a professional health blogger. … (more)
- Is Part Of:
- Health promotion journal of Australia. Volume 25:Number 2(2014)
- Journal:
- Health promotion journal of Australia
- Issue:
- Volume 25:Number 2(2014)
- Issue Display:
- Volume 25, Issue 2 (2014)
- Year:
- 2014
- Volume:
- 25
- Issue:
- 2
- Issue Sort Value:
- 2014-0025-0002-0000
- Page Start:
- 143
- Page End:
- 146
- Publication Date:
- 2014-09-09
- Subjects:
- Health promotion -- Periodicals
Health promotion -- Australia -- Periodicals
613.0994 - Journal URLs:
- http://onlinelibrary.wiley.com/ ↗
- DOI:
- 10.1071/HE13112 ↗
- Languages:
- English
- ISSNs:
- 1036-1073
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 4275.105184
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 8991.xml