Website characteristics and web users' satisfaction in a higher learning institution. (2017)

• Record Type: Journal Article
• Authors: Lee, Kian Guan; Chong, Chin Wei; Ramayah, T.
• Is Part Of: International journal of management in education. Volume 11:Number 3(2017)
• Page Start: 266
• Page End: 283
• Publication Date: 2017
• Subjects: higher education institutions -- HEIs -- internet -- website characteristics -- user satisfaction -- web users -- student satisfaction -- Malaysia -- web presence -- visual design -- navigation design -- website design; School management and organization -- Periodicals; Education -- Administration -- Periodicals; 371.2
• Languages: English
• ISSNs: 1750-385X

Abstract

This paper aims to identify the characteristics of higher learning institution websites that will affect student satisfaction in Malaysian context. It develops one research model concerned with the determinants of higher learning institution website towards student satisfaction based on end-user computing instrument (EUCI) model. It was found that web presence, visual design and navigation design in higher learning institution website play a major role in creating satisfaction when using the website. This study contributes to academia as it tries to fulfil the gap in the area of higher learning institution website characteristics which is rather limited and unexplored in previous literature. The findings of this study can shed a light to higher learning website designer on factors or characteristics to focus on when designing the website. This research proves that findings on e-commerce website are also applicable in higher learning institution websites.