Cinetics: Fueling Entrepreneurial Innovations through Crowdfunding. Issue 2 (November 2016)

• Record Type: Journal Article
• Authors: Li, Zhuoxin; Jarvenpaa, Sirkka L.; Pattan, Nisha
• Is Part Of: Journal of information technology teaching cases. Volume 6:Issue 2(2016)
• Page Start: 75
• Page End: 83
• Publication Date: 2016-11
• Subjects: crowdfunding -- open innovation -- entrepreneurship -- digital innovation -- Kickstarter; Information technology -- Study and teaching -- Periodicals; Information resources management -- Study and teaching -- Periodicals; Information resources management -- Study and teaching; Information technology -- Study and teaching; Periodicals; Electronic journals; E-journal; 371.33405
• DOI: 10.1057/s41266-016-0005-z
• Languages: English
• ISSNs: 2043-8869

Abstract

The case examines how the founder of a startup company came up with the entrepreneurial idea and used Kickstarter as a platform to establish and grow his company. The case describes in detail the history of the company and charts out the crowdfunding campaigns that provided the company the initial funding. The case concludes at the point at which the founder is considering different funding options to scale the company even further. The case can be used in a variety of classes including digital business, open innovation, strategic IT management, digital innovation and entrepreneurship, and digital marketing.