The incentive behind the adaptation process of high-technology product: an empirical research. (9th May 2007)

• Record Type: Journal Article
• Authors: Hamann, Danilo; Omar, Maktoba
• Is Part Of: World review of science, technology and sustainable development. Volume 4:Number 2/3(2007)
• Page Start: 126
• Page End: 149
• Publication Date: 2007-05-09
• Subjects: high tech products -- decision making -- high technology adaptation -- consumer perception -- unique selling point -- high technology usage -- high technology quality -- high technology pricing -- buying behaviour -- USP -- culture; Sustainable development -- Periodicals; Appropriate technology -- Periodicals; Technology transfer -- Periodicals; Globalization -- Periodicals; 338.92705
• Languages: English
• ISSNs: 1741-2242

Abstract

This study investigates consumer's perception of high-technology and the drivers involved in the adaptation process. The underlying research analysed and evaluated people's buying behaviour regarding high-technology, through the literature and primary research in order to identify consumer's perception and attitudes towards high-technology products. The main areas of influence 'Price', 'Usage', 'Quality' and 'Culture' were identified and used as measurements for the primary research. Findings showed a significant impact of the reason for 'using' high-technology as well as the 'cultural' aspect on its adaptation process. The assumption of 'Price' or 'Usage' having a direct impact was found not to be valid.