Neuromarketing and sustainability: challenges and opportunities for Latin America. (1st January 2014)
- Record Type:
- Journal Article
- Title:
- Neuromarketing and sustainability: challenges and opportunities for Latin America. (1st January 2014)
- Main Title:
- Neuromarketing and sustainability: challenges and opportunities for Latin America
- Authors:
- de Oliveira, Jorge Henrique Caldeira
- Abstract:
- The aim of this conceptual work was to define what neuromarketing is and to show its potential for sustainability studies. It also suggests some of the major challenges and opportunities that Latin American researchers will face when working with this new research line.
- Is Part Of:
- Latin American journal of management for sustainable development. Volume 1:Number 1(2014)
- Journal:
- Latin American journal of management for sustainable development
- Issue:
- Volume 1:Number 1(2014)
- Issue Display:
- Volume 1, Issue 1 (2014)
- Year:
- 2014
- Volume:
- 1
- Issue:
- 1
- Issue Sort Value:
- 2014-0001-0001-0000
- Page Start:
- 35
- Page End:
- 42
- Publication Date:
- 2014-01-01
- Subjects:
- sustainability -- neuromarketing -- Latin America
338.9807 - Journal URLs:
- http://www.inderscience.com/jhome.php?jcode=lajmsd ↗
http://www.inderscience.com/ ↗ - Languages:
- English
- ISSNs:
- 2052-0336
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 8928.xml