A framework of online chain store integrated with personalised recommendation for e-commerce. (29th July 2010)

• Record Type: Journal Article
• Authors: Hung, Jason C.; Wang, Yu-Bing; Deng, Lawrence Y.; Yang, Schummi; , Chun-Hong Huang
• Is Part Of: International journal of wireless and mobile computing. Volume 4:Number 3(2010)
• Page Start: 228
• Page End: 239
• Publication Date: 2010-07-29
• Subjects: broadband communications -- online chain stores -- e-commerce -- electronic commerce -- nomadic media servers -- recommender systems -- virtual society -- personalised recommendations -- personalisation -- internet -- mobile servers -- online shopping; Mobile computing -- Periodicals; Wireless communication systems -- Periodicals; 004.6
• Languages: English
• ISSNs: 1741-1084

Abstract

With the rapid growth of the internet and communication technologies, many real world activities were applied on the internet. We proposed the nomadic media server to achieve the maximum use of network bandwidth. The mobile server will play an important role in the future virtual society. Chain store over the internet is a rare management model in electronic commerce. In this paper, we construct many chain stores via using nomadic media server. Besides, online merchants must know what customers want and make them buying something from their sites, so recommendation process becomes an important strategy for the merchants. We propose a recommendation system for the e-commerce portal, which will help merchants to make suitable business decision and delivery personal information to the customers.