Cite
HARVARD Citation
Pitt, L. et al. (2007). Do I like my ICON? Determining preferences for firms' mode of strategic focus. International journal of technology marketing. pp. 1-18. [Online].
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Pitt, L. et al. (2007). Do I like my ICON? Determining preferences for firms' mode of strategic focus. International journal of technology marketing. pp. 1-18. [Online].