Visualising strategy: a classification of graphical roadmap forms. (6th April 2009)

• Record Type: Journal Article
• Authors: Phaal, Robert; Farrukh, Clare J.P.; Probert, David R.
• Is Part Of: International journal of technology management. Volume 47:Number 4(2009)
• Page Start: 286
• Page End: 305
• Publication Date: 2009-04-06
• Subjects: roadmapping -- innovation -- strategy visualisation -- strategic planning -- policy development -- roadmap documents -- information structures -- graphical forms; Technology -- Management -- Periodicals; 658.4062
• Languages: English
• ISSNs: 0267-5730

Abstract

Roadmapping is widely used to support innovation, strategic planning and policy development, at company, network, sector and national levels. More than 900 examples of public-domain roadmap documents have been collected in order to explore their purpose and structure. Of particular interest are the graphical forms that roadmaps can take, because of their potential for supporting communication and dissemination. More than 400 examples have been extracted from the collection of roadmap documents, in order to examine their format. A classification is proposed, focusing on the underlying information structures apparent in these roadmaps, illustrated with 20 representative specimens.