A mental model approach applied to R&D decision-making. (1st January 2000)

• Record Type: Journal Article
• Authors: Vislosky, D.M.; Fischbeck, P.S.
• Is Part Of: International journal of technology management. Volume 19:Number 3/4/5(2000)
• Page Start: 453
• Page End: 471
• Publication Date: 2000-01-01
• Subjects: R&amp -- D -- decision-making -- project selection -- mental model; Technology -- Management -- Periodicals; 658.4062
• Languages: English
• ISSNs: 0267-5730

Abstract

A mental model approach is developed to map systematically an organisation's R&D project-selection decision process from the cognitive beliefs of its key decision-makers. Respondents' revealed decision-criteria maps are judged against a normative project-selection model to reveal systematic departures from rational choice. The methodology is demonstrated within an industrial R&D organisation of a large production company. The results highlight the value of the mental model approach applied to R&D decision-making. Application of the methodology may prove useful to managers and policy-makers by providing insightful information about an industry's R&D selection process.