A user-based perspective on limits to the adoption of new technology. (8th February 2010)

• Record Type: Journal Article
• Authors: Schiavone, Francesco; MacVaugh, Jason
• Is Part Of: International journal of technoentrepreneurship. Volume 2:Number 2(2009)
• Page Start: 99
• Page End: 114
• Publication Date: 2010-02-08
• Subjects: knowledge -- innovation -- community of users -- non-use -- consumer expertise -- new technology adoption -- technological complexity -- contagion effect; High technology industries -- Periodicals; Entrepreneurship -- Periodicals; 338.0405
• Languages: English
• ISSNs: 1746-5370

Abstract

This theoretical paper investigates limits to adoption that new technologies are more likely to find from users of notionally out-of-date technologies. An interpretive framework is posited explaining that older technologies may continue to be used when: features of the old technology have superior complementarity or benefit from technological complexity; their community of users hold negative stereotypes of newer technology or the new technology has not created a strong enough contagion effect; expertise in the existing technology does not help use the new technology or use of the new technology requires high switching costs.