Cite
HARVARD Citation
Brooksbank, R. et al. (2018). How applicable are conventional strategic marketing practices in emerging markets? An exploratory study in India. International journal of emerging markets. 13 (5), pp. 959-979. [Online].
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Brooksbank, R. et al. (2018). How applicable are conventional strategic marketing practices in emerging markets? An exploratory study in India. International journal of emerging markets. 13 (5), pp. 959-979. [Online].