A critical assessment of the role of fashion in influencing the travel decision and destination choice. (1st January 2013)

• Record Type: Journal Article
• Authors: Lewis, Clifford; Kerr, Greg; Burgess, Lois
• Is Part Of: International journal of tourism policy. Volume 5:Number 1/2(2013)
• Page Start: 4
• Page End: 18
• Publication Date: 2013-01-01
• Subjects: fashion theory -- leisure travel -- decision making -- tourism -- symbolism -- destination choice; Tourism -- Periodicals; 338.479105
• Languages: English
• ISSNs: 1750-4090

Abstract

While the word fashion is often associated with clothing and accessories, the objective of this paper is to argue that as a broader concept, fashion has relevance to tourism. It is argued that fashion can influence behaviour and both the decision to travel, and the destination selected may in some cases be a fashion statement by the traveller. Following discussion as to the meanings and explanations of fashion, a conceptual model is presented having the purpose of demonstrating how fashion can be a moderating variable in the travel decision and destination selection process. The model proposes the influence of fashion on leisure tourism, and is a foundation for future studies to further investigate fashion and tourism.