The first Plymouth: pictorial element and destination image. (29th September 2009)

• Record Type: Journal Article
• Authors: Huang, Rong; Busby, Graham; Bosdou, Christina
• Is Part Of: International journal of tourism policy. Volume 2:Number 4(2009)
• Page Start: 246
• Page End: 261
• Publication Date: 2009-09-29
• Subjects: Plymouth -- destination images -- pictorial elements -- UK -- United Kingdom -- tourist destinations -- visitor guides -- tourism; Tourism -- Periodicals; 338.479105
• Languages: English
• ISSNs: 1750-4090

Abstract

The historic English city of Plymouth is not a primary tourist destination although it has much to offer. This study examines the construct of destination image in relation to the views of 209 visitors interviewed in 2007. Respondents were shown images from the current Visitors Guide and presented with bi-polar adjectives in order to ascertain their impressions. Visitors had a low level of advertising awareness, in relation to Plymouth yet were conscious that one of the images shown was somewhat dated; nonetheless, the picture was considered to portray that area as exciting, familiar and affordable but not peaceful, surprisingly.