Linking business ecosystem lifecycle with platform strategy: a triple view of technology, application and organisation. (1st January 2013)

• Record Type: Journal Article
• Authors: Rong, Ke; Lin, Yong; Shi, Yongjiang; Yu, Jiang
• Is Part Of: International journal of technology management. Volume 62:Number 1 (2013)
• Page Start: 75
• Page End: 94
• Publication Date: 2013-01-01
• Subjects: business ecosystem -- platform strategy -- lifecycle -- technology -- application -- organisation -- mobile computing industry; Technology -- Management -- Periodicals; 658.4062
• Languages: English
• ISSNs: 0267-5730

Abstract

This paper explores platform strategies along the business ecosystem lifecycle (BELC), based on a multiple-case study. Developing observations on platform strategies from a firm level to a business ecosystem level, the study investigates the issue of platform strategy through three views, respectively technology, application and organisation. As a result, a general evolutional pattern of platform strategy along the BELC is identified, where an open strategy emerges at the birth and expansion phases, then a dominating strategy rises at the authority phase, and finally the opportunistic strategy takes over at the renewal phase. This paper connects the core firms in the business ecosystem with the evolutionary platform strategies.