Technology roadmapping: linking technology resources into business planning. (1st January 2003)

• Record Type: Journal Article
• Authors: Farrukh, Clare; Phaal, Rob; Probert, David
• Is Part Of: International journal of technology management. Volume 26:Number 1(2003)
• Page Start: 2
• Page End: 19
• Publication Date: 2003-01-01
• Subjects: technology -- management -- roadmapping -- planning -- valuation -- manufacturing; Technology -- Management -- Periodicals; 658.4062
• Languages: English
• ISSNs: 0267-5730

Abstract

This paper explores how practical approaches to technology planning can support broadly based valuation decisions within manufacturing companies. A short review of the more traditional approaches to valuing technology is followed by a discussion of practices that are complementary in terms of linking technology, new product development and business planning in the company context. A "fast-start" process for technology roadmapping is proposed as one of these and the latest results from its in-company development are presented. Conclusions are drawn with respect to the contribution of the technique in promoting an inclusive method of obtaining consensus on technology investment.