Technology road mapping: the issues of managing technology change. (1st January 1999)

• Record Type: Journal Article
• Authors: Probert, David; Shehabuddeen, Noordin
• Is Part Of: International journal of technology management. Volume 17:Number 6(1999)
• Page Start: 646
• Page End: 661
• Publication Date: 1999-01-01
• Subjects: technology road mapping -- technology change -- technology strategy -- technology planning -- technology implementation; Technology -- Management -- Periodicals; 658.4062
• Languages: English
• ISSNs: 0267-5730

Abstract

Technology road mapping has emerged in recent years as a key management tool in formulating the link between technological resources and the exploitation of market opportunities. A powerful aid to strategy formulation and communication, the technique has the major advantage of bringing many functions within a business together around a common plan. Although there is no definitive guide to road mapping practice, the application in many different businesses has revealed a number of generic aspects. A major common factor is that technology road maps are concerned with the introduction of technology change into an organisation. This paper proposes a conceptual model of the factors significant for the successful introduction of technology change. The relevance of this framework to technology road mapping is discussed based on the in-depth experience of developing and implementing TRMs for three large companies. Also discussed briefly are results of questionnaires sent to these three companies to obtain a feedback on their post-implementation experiences.