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HARVARD Citation
Al-Kwifi, S. et al. (2011). A model of brand switching by lead users of high-tech capital equipment. International journal of technology marketing. pp. 194-212. [Online].
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Al-Kwifi, S. et al. (2011). A model of brand switching by lead users of high-tech capital equipment. International journal of technology marketing. pp. 194-212. [Online].