Strategic portfolio planning in industries with long R&D cycles and interrelated product offerings: a practical approach to optimisation. (15th November 2007)

• Record Type: Journal Article
• Authors: Raasch, Christina; Schneider, Arne S.; Friedl, Gunther
• Is Part Of: International journal of technology intelligence and planning. Volume 3:Number 3(2007)
• Page Start: 271
• Page End: 291
• Publication Date: 2007-11-15
• Subjects: portfolio planning -- optimisation -- automobile industry -- strategy tool -- cycle planning -- strategic planning -- R&amp -- amp -- D cycles -- research and development -- product portfolio -- automotive products; Technological innovations -- Periodicals; Research, Industrial -- Periodicals; Knowledge management -- Periodicals; 658.403805
• Languages: English
• ISSNs: 1740-2832

Abstract

Portfolio planning is a major determinant of the long-run success of companies. A fact-based approach to strategy making which facilitates the identification of a near-optimal product portfolio is therefore a valuable support for managers. Taking the automotive industry as an example, this contribution develops a tool geared to accompanying the entire portfolio strategy process, from cross-functional data collection to comprehensive analyses of financial and other industry-specific performance indicators. Moreover, the tool can be profitably utilised in top management strategy meetings, allowing a high ad-hoc adaptability of analyses and strategy alternatives while remaining easy to use.