A fuzzy prediction model for calling communities. (3rd December 2010)

• Record Type: Journal Article
• Authors: Kianmehr, Keivan; Alhajj, Reda
• Is Part Of: International journal of networking and virtual organisations. Volume 8:Number 1/2(2011)
• Page Start: 75
• Page End: 97
• Publication Date: 2010-12-03
• Subjects: social communities -- classification -- clustering -- customer behaviour -- support vector machine -- SVM -- fuzzy genetic classifier; Computer networks -- Periodicals; Information networks -- Periodicals; Virtual corporations -- Periodicals; Electronic commerce -- Periodicals; Management information systems -- Periodicals; Management -- Data processing -- Periodicals; 004.65
• Languages: English
• ISSNs: 1470-9503

Abstract

The analysis of logs related to social communities has recently received considerable attention for its importance in shedding light on social concerns by identifying different groups, and hence helps in resolving issues like predicting terrorist groups. In general, identifying calling communities can be used to determine a particular customer's value according to the general pattern of behaviour of the community that the customer belongs to; this helps in creating an effective targeted marketing design, which is significantly important for increasing profitability. In the telecommunications industry, machine-learning techniques have been applied to the Call Detail Record (CDR) for predicting customer behaviour such as churn prediction. In this paper, we pursue the identification of the calling communities and demonstrate how cluster analysis can be used to effectively identify communities using information derived from the CDR data. We use the information extracted from the cluster analysis to identify customer calling patterns. Customer calling patterns are then input to a classification algorithm to generate a classifier model for predicting the calling communities of a customer. We apply two different classification methods: the Support Vector Machine (SVM) algorithm and the fuzzy genetic classifier. The latter method is used for possibly assigning a customer to different classes with different degrees of membership. The reported test results demonstrate the applicability and effectiveness of the proposed approach.