Comparing usage of mobile commerce in Taiwan, USA and Germany. (12th June 2006)

• Record Type: Journal Article
• Authors: Lee, Tzong-Ru; Li, Jan-Mou; Simons, Johannes; Lee, Chia-Hsiu Sophie
• Is Part Of: International journal of services technology and management. Volume 7:Number 3(2006)
• Page Start: 284
• Page End: 296
• Publication Date: 2006-06-12
• Subjects: mobile commerce -- m-commerce -- grey relation analysis -- GRA -- globalisation -- electronic services -- e-services -- Taiwan, USA -- United States -- Germany -- usage -- patterns; Service industries -- Management -- Periodicals; Service industries -- Technological innovations -- Periodicals; 658.005
• Languages: English
• ISSNs: 1460-6720

Abstract

Mobile commerce (m-commerce) is emerging, and a knowledge of the differences in different areas is of great importance because it offers a direct communication with each other anytime anywhere. On the basis of the classification of m-commerce and mobile applications proposed by Lehner and Watson, this paper reports three studies on the usage of m-commerce. Using the Grey Relation Analysis (GRA), the respective patterns of m-commerce in Germany, USA and Taiwan are distinguished. The results show that (1) the patterns change over area, and thus no single application checklist is good for globalisation in this industry, (2) GRA can be used as a framework for identifying the usage and patterns of m-commerce and (3) consumers in different areas do not regard the applications as equally important.