A concurrent engineering approach for business collaboration: a case in the toy industry. (1st January 2003)

• Record Type: Journal Article
• Authors: Pun, K.F.; Yam, R.C.M.; Sun, H.; Leung, K.Y.
• Is Part Of: International journal of services technology and management. Volume 4:Number 2(2003)
• Page Start: 156
• Page End: 173
• Publication Date: 2003-01-01
• Subjects: concurrent engineering -- business collaboration -- strategies; Service industries -- Management -- Periodicals; Service industries -- Technological innovations -- Periodicals; 658.005
• Languages: English
• ISSNs: 1460-6720

Abstract

Today's manufacturers are looking for competitive advantages of cost, quality, safety, time and creativity. Concurrent engineering (CE) stresses cross-functional integration and simultaneous development of a product and its associated processes. It offers the potential for development of quality producible products, and helps firms foster business collaboration with strategic partners. This paper discusses the adoption of a CE approach for revitalising sequential operational practices in the toy industry. A trial implementation of an Integrated Concurrent Engineering System (ICES) is presented based on a collaboration case study of three toy companies for performance improvements. The concurrent operation practices and product development strategies are explained. The ICES was proven a feasible option for companies attempting sustainable collaboration operations in today's competitive marketplace.