Cite
HARVARD Citation
Frederick, H. et al. (2010). The dynamics of brand equity, co-branding and sponsorship in professional sports. International journal of sport management and marketing. pp. 44-57. [Online].
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Frederick, H. et al. (2010). The dynamics of brand equity, co-branding and sponsorship in professional sports. International journal of sport management and marketing. pp. 44-57. [Online].