Corporate social innovation discourse – towards an integration of complementary theoretical perspectives. (1st January 2013)

• Record Type: Journal Article
• Authors: Hilb, Michael
• Is Part Of: International journal of sustainable strategic management. Volume 4:Number 2(2013)
• Page Start: 170
• Page End: 185
• Publication Date: 2013-01-01
• Subjects: social innovation -- corporate citizenship -- institutional theory -- evolutionary theory -- discourse metaphor -- innovation initiative -- sustainable strategic management; Organizational effectiveness -- Periodicals; Organizational effectiveness -- Strategic planning -- Periodicals; Organizational change -- Strategic planning -- Periodicals; Organization -- Sustainable development -- Periodicals; 658.401205
• Languages: English
• ISSNs: 1753-3600

Abstract

This theoretical article introduces a framework for analysing corporate social innovation initiatives by acknowledging the relevance of institutional and evolutionary theories alike to fully understand the underlying dynamics. The article suggests the discourse metaphor to blend the two perspectives and, hereby, overcoming the challenges of combining perspectives with partially conflicting axioms. As such, the article aims at contributing to the emerging literature on social innovation by analysing the social innovation process at the initiative level.