An exploratory study of spectators' motivation in football. (6th June 2007)

• Record Type: Journal Article
• Authors: Correia, Abel; Esteves, Sandra
• Is Part Of: International journal of sport management and marketing. Volume 2:Number 5/6(2007)
• Page Start: 572
• Page End: 590
• Publication Date: 2007-06-06
• Subjects: football -- fans motivation -- personal investment -- spectators -- sporting events -- Portugal -- regional development -- sport marketing -- soccer; Sports administration -- Periodicals; Sports -- Marketing -- Periodicals; 796.069
• Languages: English
• ISSNs: 1475-8962

Abstract

Football matches in Portugal attract a large number of spectators every week of the season. In this study, we investigate spectators' motivation to attend live football events, by submitting a questionnaire at a major final. An analysis regarding the latent variables, sex and age differences is undertaken. Conclusions and remarks on possible marketing strategies are suggested.