'Panthers on the prowl' community development foundation: the case of a professional sports organisation's hands-on involvement with community centred initiatives. (1st January 2013)
- Record Type:
- Journal Article
- Title:
- 'Panthers on the prowl' community development foundation: the case of a professional sports organisation's hands-on involvement with community centred initiatives. (1st January 2013)
- Main Title:
- 'Panthers on the prowl' community development foundation: the case of a professional sports organisation's hands-on involvement with community centred initiatives
- Authors:
- O'Shea, Michelle
Alonso, Abel Duarte - Abstract:
- To what extent do organisations directly invest in social capital and corporate social responsibility (CSR) initiatives that are not necessarily aligned with their primary corporate strategy? Expanding from the social capital and CSR literature, this study examines the involvement of Penrith Panthers, a National Rugby League (NRL) organisation, in enhancing social capital through CSR initiatives. From the more common strategy of linking with the community through fundraising and donations, the club is operationalising its role in education, health, wellbeing and programmes aimed at assisting the local community. The findings illuminate how and why this professional sports organisation is connecting with and contributing to their local and surrounding communities. In response to consumer demand, professional sport organisations increasingly see themselves as more than commercial entities principally interested in financial returns. Sport organisations have the capacity to be key vehicles for human enrichment, social integration and community welfare.
- Is Part Of:
- International journal of social entrepreneurship and innovation. Volume 2: Number 2(2013)
- Journal:
- International journal of social entrepreneurship and innovation
- Issue:
- Volume 2: Number 2(2013)
- Issue Display:
- Volume 2, Issue 2 (2013)
- Year:
- 2013
- Volume:
- 2
- Issue:
- 2
- Issue Sort Value:
- 2013-0002-0002-0000
- Page Start:
- 130
- Page End:
- 146
- Publication Date:
- 2013-01-01
- Subjects:
- social capital -- corporate social responsibility -- CSR -- professional sport organisations -- community initiatives -- Penrith Panthers -- Western Sydney
Social entrepreneurship -- Periodicals
361.76505 - Journal URLs:
- http://www.inderscience.com/browse/index.php?journalID=369 ↗
http://www.inderscience.com/ ↗ - Languages:
- English
- ISSNs:
- 2043-8257
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 8886.xml