Typical stages in industries' e-transformation – hints for forecasting future entrepreneurial challenges in revenue management. (24th October 2007)

• Record Type: Journal Article
• Authors: Gersch, Martin; Goeke, Christian
• Is Part Of: International journal of revenue management. Volume 1:Number 3(2007)
• Page Start: 276
• Page End: 292
• Publication Date: 2007-10-24
• Subjects: digitalisation -- interconnectedness -- e-business -- e-commerce -- e-transformation -- industry transformation -- revenue management -- revenue models -- electronic business -- electronic commerce -- entrepreneurship -- channel enhancement -- value chain integration -- industry transformation -- convergence -- Germany -- healthcare sector; Revenue management -- Periodicals; Business enterprises -- Finance -- Periodicals; 658.1554
• Languages: English
• ISSNs: 1474-7332

Abstract

One specific form of industry transformation process is the so-called e-transformation, which focuses on the impacts of digitalisation and interconnectedness. Over the course of an industry sector's e-transformation, four characteristic stages of development can be identified to show particular entrepreneurial challenges: channel enhancement, value chain integration, industry transformation, and convergence. This paper investigates these particular stages, which have an impact on a company's revenue management. It finishes with a comprehensive case study concerning the shift of Germany's healthcare sector from the stage of value chain integration to industry transformation and corresponding changes in revenue models.