Innovative web 2.0 implementation: a case study of a web 2.0 technology proliferation within a university setting. (1st September 2010)

• Record Type: Journal Article
• Authors: Ractham, Peter; Zhang, Xuesong (Sonya); Firpo, Daniel
• Is Part Of: International journal of networking and virtual organisations. Volume 7:Number 5(2010)
• Page Start: 479
• Page End: 496
• Publication Date: 2010-09-01
• Subjects: web 20 -- social software -- social learning -- adaptive structuration theory -- AST -- electronic learning -- e-learning -- technology proliferation -- virtual communities -- online learning -- higher education -- information systems -- communication -- interaction -- collaboration -- universities; Computer networks -- Periodicals; Information networks -- Periodicals; Virtual corporations -- Periodicals; Electronic commerce -- Periodicals; Management information systems -- Periodicals; Management -- Data processing -- Periodicals; 004.65
• Languages: English
• ISSNs: 1470-9503

Abstract

This study examines the chronological use of web 2.0 technologies within a university setting with the goal of strengthening the level of community communication, interaction and collaboration. We provide an analysis of the structural potential of web 2.0 technologies, and their practical usage as a key determinant of the technology's impact on a specific organisation, as well as an analysis of its significance pertaining to Information Systems (IS) research. The role of web 2.0 usage to bring about organisational change is analysed through the lens of Adaptive Structuration Theory (AST).