Perception of city management, fellow residents, and Perceived External Prestige (PEP) as antecedents of city affective commitment - The city marketing perspective. (January 2019)

• Record Type: Journal Article
• Authors: Udir Mišič, Katja; Podnar, Klement
• Is Part Of: Cities. Volume 84(2019)
• Page Start: 66
• Page End: 74
• Publication Date: 2019-01
• Subjects: City marketing -- City management -- Residents -- Perceived External Prestige -- City commitment; City planning -- Periodicals; Urban policy -- Periodicals; 711.4
• DOI: 10.1016/j.cities.2018.04.016
• Languages: English
• ISSNs: 0264-2751

Abstract

Abstract: This study analyses the role of perception of city management, perception of fellow residents, and Perceived External Prestige (PEP) on affective commitment from the city marketing perspective. The research model is tested based on the data collected on the residents of two different cities, on residents (N = 402) of Ljubljana – Green capital of Europe, 2016, and (N = 403) of Maribor – Capital of Culture, 2012. The results showed that both Perceived External Prestige and perception of fellow residents were significant drivers of city commitment. Perception of city management had a significant effect on Perceived External Prestige and perception of fellow residents, although no significant direct effect on city commitment. The results revealed that Perceived External Prestige and perception of fellow residents mediate the relationship between perception of city management and affective commitment fully. The study recognises the relationships between analysed variables, and confirms their crucial role as drivers of the residents' city commitment. Highlights: Both Perceived External Prestige and perception of fellow residents are significant drivers of city commitment Perception of city management has a significant effect on Perceived External Prestige and perception of fellow residents Perception of city management has no significant direct effect on city commitment. PEP and perception of fellow residents mediate the link between perception of city management and affective commitment fully.