Cite
HARVARD Citation
Roy, V. et al. (2018). Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India. Journal of consumer behaviour. 17 (1), pp. 25-33. [Online].
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Roy, V. et al. (2018). Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India. Journal of consumer behaviour. 17 (1), pp. 25-33. [Online].