Affect, emotion, and media audiences: the case of resilient reception. (November 2018)

• Record Type: Journal Article
• Authors: Cavalcante, Andre
• Is Part Of: Media, culture, and society. Volume 40:Number 8(2018:Nov.)
• Page Start: 1186
• Page End: 1201
• Publication Date: 2018-11
• Subjects: affect -- audiences -- emotion -- LGBTQ -- qualitative research -- resilience -- resilient reception; Mass media and culture -- Periodicals; Mass media -- Social aspects -- Periodicals; Wireless communication systems -- Social aspects -- Periodicals; 302.2305
• DOI: 10.1177/0163443718781991
• Languages: English
• ISSNs: 0163-4437

Abstract

In this article, I place qualitative audience research in conversation with theories of affect. Informed by participant data from two qualitative audience studies I have conducted with lesbian, gay, bisexual, transgender, and queer (LGBTQ) audiences in the United States, I illustrate how cultural representations can make significant demands on one's emotional and affective life, requiring practices of rest, rebuilding, and reclamation. I call this process resilient reception, or the strategies audiences employ to manage the affectively turbulent power of media and communications technologies. I examine two examples of resilient reception that the participants in my studies practiced: orientation devices (how audiences oriented toward and away from media) and practices of immersion (how audiences immersed themselves in empowering interpersonal communities and media fare). Ultimately, I argue that theories of affect can complement ideological understandings of media audiences by offering a more embodied and dynamic optic.