Book Review: Mastering Business for Strategic Communicators, Insights and Advice From the C-suite of Leading Brands, by Matthew W. Ragas and Ron Culp. (December 2018)

Record Type:: Journal Article
Title:: Book Review: Mastering Business for Strategic Communicators, Insights and Advice From the C-suite of Leading Brands, by Matthew W. Ragas and Ron Culp. (December 2018)
Main Title:: Book Review: Mastering Business for Strategic Communicators, Insights and Advice From the C-suite of Leading Brands, by Matthew W. Ragas and Ron Culp
Authors:: Lipschultz, Jeremy Harris
Abstract:
Is Part Of:: Journalism & mass communication educator. Volume 73:Number 4(2018)
Journal:: Journalism & mass communication educator
Issue:: Volume 73:Number 4(2018)
Issue Display:: Volume 73, Issue 4 (2018)
Year:: 2018
Volume:: 73
Issue:: 4
Issue Sort Value:: 2018-0073-0004-0000
Page Start:: 491
Page End:: 492
Publication Date:: 2018-12
Subjects:: Communication -- Study and teaching (Higher) -- United States -- Periodicals
Journalism -- Study and teaching (Higher) -- United States -- Periodicals
Mass media -- Study and teaching (Higher) -- United States -- Periodicals
070.07
Journal URLs:: http://jmc.sagepub.com/ ↗
http://journals.sagepub.com/toc/jmcb/current# ↗
http://www.sagepublications.com/ ↗
DOI:: 10.1177/1077695818787070 ↗
Languages:: English
ISSNs:: 1077-6958
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 8832.xml