Corporate Social Responsibility and the Chief Executive Officer: determinants of a positive strategic intention towards Corporate Social Responsibility. (4th December 2008)

• Record Type: Journal Article
• Authors: Peters, Richard; Koufteros, Xenophon; Berman, Shawn
• Is Part Of: International journal of management and enterprise development. Volume 6:Number 1(2009)
• Page Start: 38
• Page End: 54
• Publication Date: 2008-12-04
• Subjects: CEO -- Chief Executive Officer -- CSR -- corporate social responsibility -- decision making -- enterprise development -- individual values -- stakeholder culture; Small business -- Management -- Periodicals; Entrepreneurship -- Periodicals; 658.02205
• Languages: English
• ISSNs: 1468-4330

Abstract

Corporate Social Responsibility (CSR) has evolved from mere social philanthropy to its present conceptualisation as a distinct organisational strategy. This study treats CSR as a strategic decision, and focuses on the sense-making process of the Chief Executive Officer (CEO) with respect to pro-CSR intent. We consider collectively multiple structural determinants including personal values, stakeholder culture and environmental munificence and relate them to an intention by the CEO to act in a socially responsible manner.