The longitudinal literature review on the interaction between manufacturing and marketing: a multidimensional content analysis. (28th November 2005)

• Record Type: Journal Article
• Authors: Hsu, Li-Ling; Lin, Tsong-Ming
• Is Part Of: International journal of management and enterprise development. Volume 3:Number 1/2(2006)
• Page Start: 114
• Page End: 146
• Publication Date: 2005-11-28
• Subjects: manufacturing -- marketing -- situational factors -- conflict -- content analysis -- ISI -- manufacturing-marketing interface -- high tech industries -- literature review; Small business -- Management -- Periodicals; Entrepreneurship -- Periodicals; 658.02205
• Languages: English
• ISSNs: 1468-4330

Abstract

This study has analysed the related empirical studies from the publications validated by ISI (Institute for Scientific Information) from 1980 to 2003. The study had acquired some results: the current trend is toward being customer-driven within two departmental issues; the marketing and manufacturing conflict has gradually focused on tactical and strategic levels; organisations have regarded the two departmental conflicts as constructive at present; the internal and external situation variables cannot be ignored; and much of the earlier related studies adopted traditional industries as sampling sources, however the high-tech industry has currently become the major survey target.