Deploying and evaluating multiattribute product recommendation in e-markets. (14th January 2008)

• Record Type: Journal Article
• Authors: Manouselis, Nikos
• Is Part Of: International journal of management and decision making. Volume 9:Number 1(2008)
• Page Start: 43
• Page End: 61
• Publication Date: 2008-01-14
• Subjects: agricultural e-markets -- recommender systems -- pilot study -- evaluation -- multiattribute utility theory -- MAUT -- wine selection -- product recommendation -- electronic markets; Decision making -- Periodicals; Management -- Periodicals; 658.403005
• Languages: English
• ISSNs: 1462-4621

Abstract

Evaluation of proposed recommender systems before their final deployment, under experimental conditions close to the actual e-market ones, can prove of significant added value for system developers. The objective of this paper is to present the results of a pilot evaluation experiment for a product recommendation system of an electronic market (e-market). More specifically, it first presents the design of a product recommendation algorithm that is based on MultiAttribute Utility Theory (MAUT). Then it describes its implementation and evaluation for supporting consumers' wine selection in agricultural e-markets. This takes place through a small-scale experiment that engages a variety of evaluation measures and which involves both simulated data, as well as, data from a focus group of real wine consumers. This pilot evaluation may serve as a useful case study for e-market operators and developers who wish to evaluate multiattribute product recommendation systems before they deploy them online.