Cite
HARVARD Citation
Chen, S. et al. (2018). Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class. Journal of marketing education. pp. 176-187. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Chen, S. et al. (2018). Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class. Journal of marketing education. pp. 176-187. [Online].