Of Rules and Role Models: How Perceptions of Parents' Mediation and Modelling Contribute to Individuals' Media Innovativeness. Issue 4 (2nd October 2018)

• Record Type: Journal Article
• Authors: Müller, Philipp; Schmitt, Josephine B.; Krämer, Benjamin
• Is Part Of: Journal of broadcasting & electronic media. Volume 62:Issue 4(2018)
• Page Start: 692
• Page End: 710
• Publication Date: 2018-10-02
• Subjects: Broadcasting -- Periodicals; Telecommunication -- Periodicals; 384.54
• DOI: 10.1080/08838151.2018.1519569
• Languages: English
• ISSNs: 0883-8151

Abstract

Abstract : Parental mediation and modelling are important factors in the development of media-related behaviors. This study explores their role for media innovation adoption. Results of a representative CATI survey (n = 434) show that perceived parental media innovativeness and mediation are related to media innovativeness at later life stages. The amount of time spent on media innovations follows the parental role-model—but only if parents also engaged in active mediation. Restrictive mediation contributes to a greater investment of money in media innovations. Individuals spend particularly little money on new media if parents were conservative media users and did not make restrictions.