On the usefulness and ease of use of location-based services: insights into the information system innovator's dilemma. (16th March 2007)

• Record Type: Journal Article
• Authors: Junglas, Iris
• Is Part Of: International journal of mobile communications. Volume 5:Number 4(2007)
• Page Start: 389
• Page End: 408
• Publication Date: 2007-03-16
• Subjects: location-based services -- post-adoption -- pre-adoption -- technology acceptance model -- TAM -- information systems -- technological innovation -- mobile communications -- ubiquitous access -- customer perceptions; Mobile communication systems -- Periodicals; Wireless communication systems -- Periodicals; 384.53
• Languages: English
• ISSNs: 1470-949X

Abstract

Some recent technology innovations display the functionalities that are significantly different from any predecessor. This presents an impending dilemma for innovators as the potential consumers often lack a reference point for judging the usefulness and ease of use of a new system. Exemplary for Location-Based Services (LBS), this paper examines the perceptions of usefulness and ease of use before as well as after adoption across a variety of tasks using the Technology Acceptance Model (TAM). An experimental environment is chosen, which provides 58 subjects with ubiquitous access to LBS.