Cite
HARVARD Citation
Lappeman, J. et al. (2018). Firestorm Response: Managing Brand Reputation during an nWOM Firestorm by Responding to Online Complaints Individually or as a Cluster. Communicatio. 44 (2), pp. 67-87. [Online].
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Lappeman, J. et al. (2018). Firestorm Response: Managing Brand Reputation during an nWOM Firestorm by Responding to Online Complaints Individually or as a Cluster. Communicatio. 44 (2), pp. 67-87. [Online].