Barcode enabled m-commerce: strategic implications and business models. (11th January 2006)

• Record Type: Journal Article
• Authors: Scornavacca Jr., Eusebio; Barnes, Stuart J.
• Is Part Of: International journal of mobile communications. Volume 4:Number 2(2006)
• Page Start: 163
• Page End: 177
• Publication Date: 2006-01-11
• Subjects: mobile commerce -- m-commerce -- mobile communications -- optical character recognition -- OCR -- barcodes -- business models -- Japan -- New Zealand -- UK -- New Zealand -- strategy; Mobile communication systems -- Periodicals; Wireless communication systems -- Periodicals; 384.53
• Languages: English
• ISSNs: 1470-949X

Abstract

This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used – in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.