A study on direction of development of business to customer m-commerce. (1st January 2003)

• Record Type: Journal Article
• Authors: Lau, Adela S.M.
• Is Part Of: International journal of mobile communications. Volume 1:Number 1/2(2003)
• Page Start: 167
• Page End: 179
• Publication Date: 2003-01-01
• Subjects: m-commerce -- business opportunities -- future direction -- business-to-customer; Mobile communication systems -- Periodicals; Wireless communication systems -- Periodicals; 384.53
• Languages: English
• ISSNs: 1470-949X

Abstract

This study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are: user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given.