A cross–nation comparative study of mobile learning. (2nd September 2014)

• Record Type: Journal Article
• Authors: Zhang, Lihong; Yang, Jiaqin; Wei, June
• Is Part Of: International journal of mobile communications. Volume 12:Number 5(2014)
• Page Start: 431
• Page End: 448
• Publication Date: 2014-09-02
• Subjects: mobile learning behaviour -- m–learning -- influence factor -- mobile communications -- marketing strategy -- college students -- USA -- United States -- China -- cognitive load -- user satisfaction -- student achievement; Mobile communication systems -- Periodicals; Wireless communication systems -- Periodicals; 384.53
• Languages: English
• ISSNs: 1470-949X

Abstract

This paper describes a comparative study investigating the effectiveness and influence of college students on mobile learning behaviour between USA and China. The result of this study reveals that among the three aspects of mobile learning, cognitive load, satisfaction and achievement, there exists a statistically significant difference between China and US college students, and the related influencing factors have demonstrated a meaningful and significant impact. Based on the results of this study, managerial insights and practical implications for marketing strategies in the mobile learning market are discussed and recommended along with the future research direction.