Beauty Is in the Eye of Beholder: Intracultural and Transcultural Heterogeneity of Individuals. (December 2018)

• Record Type: Journal Article
• Authors: Fatehi, Kamal; Priestley, Jennifer L.
• Is Part Of: Cross-cultural research. Volume 52:Number 5(2018:Dec.)
• Page Start: 443
• Page End: 467
• Publication Date: 2018-12
• Subjects: intracultural heterogeneity -- transcultural heterogeneity -- mindscape theory; Social sciences -- Periodicals; 300.72
• DOI: 10.1177/1069397117732749
• Languages: English
• ISSNs: 1069-3971

Abstract

Most cross-cultural studies unintentionally give the impression that there is intracultural homogeneity. This research is among a few that suggests otherwise, that there is intracultural and transcultural individual heterogeneity in thinking and logic, or "Mindscape." It is a replication and an expansion of the earlier study. It intends to verify the existence of intracultural heterogeneity in support of mindscape theory. In doing so, it employs a unique way of data collection and analysis. The analysis of data that were collected from six countries not only supports the earlier findings but also points to the existence of intracultural and transcultural heterogeneity of individuals.